African stories through games

The story of us

Our story begins with a simple desire to make a difference. On a cold winter’s day in 2015, a realization dawned—games could be more than just entertainment; they could be a powerful tool to bring value to the kids of Soweto. At Diski99, an organization led by our CEO, Raymond Ledwaba, the focus had always been on sports and education. But Ray saw potential beyond the soccer fields and classrooms. He saw that video games could be a gateway to new opportunities for the youth.

While developing an esports initiative for Diski99, Ray and Robin stumbled upon an idea that would change the course of their journey—a vision to create games that resonate with and represent the very kids playing them. And thus, ITThynk Gaming was born. Though its roots are in Soweto, ITThynk’s story spans the entire continent.

To commercialize gaming IP from Africa, a robust ecosystem and thriving industry are essential. This is where ITThynk Gaming’s potential truly shines—through its capacity to unite the industry, galvanizing a market ready for commercialization. What began as a small spark in Soweto has grown into a continent-wide mission, with ITThynk Gaming at the forefront, driving the future of African gaming.

One of the hardest things to do in technology is disrupt yourself

Matt Mullenweg

Our goal is simple

To revolutionize the global gaming industry by showcasing the incredible talent and creativity of Africa. We’re not just making games; we’re building a legacy. We’re writing a new chapter in the African story, one that’s filled with adventure, excitement, and the power to inspire.

The people behind everything we do

The Team

The Founders

Neo Rathebe Neo Rathebe fun
Neo Rathebe
CMO

An enigmatic and visionary storyteller, film director, producer and editor. Over a decade of filmmaking experience. Nominated for multiple prestigious awards for his works. He brings a wealth of creative storytelling experience.

Robin Bleekers Fun Picture
Robin Bleekers
COO

Management Consultant, Angel Investor and Psychologist. With over 10 years of management consulting experience. A gaming enthusiast who loves both board and digital games and has a passion for bringing exciting projects to fruition.

Raymond Ledwaba Raymond Ledwaba fun
Raymond Ledwaba
CEO

With over a decade of professional experience, our CEO has demonstrated a remarkable career in Auditing, Consulting, and Project Management. Prior to his current role as CEO, he held significant management positions at renowned organizations such as PWC and Barclays Africa.

The Team

Bandile Phuthuma Bandz
Bandile Phuthuma
Head of Public Sector Engagement

Bandile Phuthuma is an experienced change management expert with over 20 years of experience in various roles. Bandile is currently a key member of ItThynk Gaming, where he acts as a public sector liaison and advocate, utilizing his strong communication and relationship management skills. His expertise spans strategic change implementation, project coordination, and leadership.

Khumo Moerane Khumo Moerane fun
Khumo Moerane
Lead Game Designer

A passionate game deisgner and developer with extensive experience in graphic design. Currently pursuing his PhD in game design, focused on understanding the African story and how its captured in game design.

Benon Maguta Benon Maguta fun
Benon Maguta
Project Manager

An experienced project manager and business analyst with a strong engineering background and passion for numbers and data. Focused on fusing creativity, strategic insight and analytics to drive our marketing efforts, ensuring our games reach the right audiences and attain our destined ROI

Mandisa Fun Picture
Mandisa Mpulo
Chief of Staff

A senior manager who is the key advisor, problem solver and liaison between executives and other teams, ensuring smooth communication and efficient execution of priorities.